Buggies Unlimited

Buggies Unlimited is the world’s largest distributor of golf cart parts and accessories. The company sells to its customers via its website, catalog mailings, and its retail showroom [1].

Contents

Locations

The Buggies Unlimited warehouse, phone center, and corporate headquarters are located in Richmond, Kentucky, just off Interstate I-75.

History

Founded in 1997, CEO Bart Mahan created Buggies Unlimited out of a desire to combine his life’s passions – sports cars and golf [2]. The company began as golf cart dealership, opening a small showroom in Lexington, Kentucky and creating a basic informational website. After achieving some success with the flagship store, Buggies Unlimited expanded in 1999 by adding another location in Beckley, West Virginia.

In 2000-2001, the company experienced tough times as the economy struggled through the dot-com crash and the September 11 attacks. In addition, the discretionary income of retirees – one of Buggies Unlimited’s main demographics – began to dry up. In order to keep the business running, Mahan closed the West Virginia location and scaled back his employees from 16 to five [2].

In 2002, Mahan repositioned the company, adjusting the focus from a traditional golf cart dealership to a supplier of golf cart parts and accessories. The shift to a niche market worked, and after launching a catalog and e-commerce website to sell its products, Buggies Unlimited grew at an astounding rate, relocating to larger warehouses twice before settling on the 108,000-square-foot (10,000 m2) location in Richmond, Kentucky [2]. Due to a rapid increase in demand in recent years, in 2007 a retail showroom and golf cart service center was also opened in Winchester, Kentucky [3].

In 2008, the company was bought by Nivel Parts & Manufacturing Co.

Buggy Bonanza

Buggies Unlimited sponsors the Buggy Bonanza, a golf cart show and rally held in Central Kentucky. The Bonanza brings golf cart enthusiasts from across the country together to participate in events such as the mud pit, hill climb, off-road race, and tug of war. In addition, many owners bring their customized carts to be judged on appearance, similar to a car show. Individual awards are given out at the end of the Bonanza.

In 2005 and 2006, the Bonanza was held in Richmond, Kentucky, the latter year bringing in 200 people and 70 golf carts from around the country to compete [4]. The 2008 Bonanza is scheduled to be held at the London Dragstrip in London, Kentucky, on July 25–26, 2008.

Awards and nominations

Buggies Unlimited has been recognized several times for its accomplishments in the business world. In 2005, the company won Small Business of the Year from the Lexington Chamber of Commerce. In 2006, Buggies Unlimited was voted one of Kentucky’s Best Places to Work and was a finalist for the US Chamber of Commerce’s Small Business of the Year [5]. In both 2007 and 2008, the Buggies Unlimited catalog was chosen as a finalist at the Multichannel Merchant Awards, the most prestigious awards program for catalog, internet, and multichannel merchant awards [6][7].

References

  1. ^ "Buggies Unlimited Uses Technology to Adapt Globally, Meeting Market-Driven Demands for Golf Gear". ConnectKentucky.org. Retrieved on 6-19-08.
  2. ^ a b c Bryant, Hattie. "Creating a Successful Company with Good Employee Benefits". AllBusiness.com. Retrieved on 06-17-08.
  3. ^ "Model Safety and Health Program Wins Certification for Richmond Company". Kentucky Energy and Environmental Cabinet. Retrieved on 07-01-2008
  4. ^ Chandler and Phoenix. "A Race to the Tee". The Economist. August 31, 2006.
  5. ^ "Buggies Unlimited a Finalist for U.S. Small Business of the Year". Kentucky Cabinet for Economic Development. Retrieved on 06-17-08.
  6. ^ "22nd Annual MCM Awards Finalists". Multichannel Merchant. August 31, 2007.
  7. ^ "2008 MCM Awards Finalists". Multichannel Merchant. April 1, 2008.